The gig economy is here to stay, as a growing number of young, educated people across the world are realizing that micro projects and flexibility is what spurs them, rather than a secure designation in one company. Fiverr is one of the largest platforms for freelancers, helping clients and service providers find each other on the internet and getting many things accomplished.
The global marketplace is now home to over 3 million services and to get the visibility you want from potential clients, you will need a bit of smart marketing and best practices. You may be really good at what you do, whether it is writing services or programming, but at the end of the day it all depends on being seen by the right people. Working towards becoming a top seller on Fiverr requires a certain strategy and diligence, a combination of continuous quality delivery and good presentation.
Sell Yourself Well
When it comes to putting your services as a product on Fiverr, you can beat the competition with some distinctive advertising. Featuring yourself in the cover image is mandatory according to the experts, as this adds a trust factor – an immediate personal connection that transcends the anonymity and distance of freelancing. A nice tagline that represents the business but also showcases some wit is always helpful. Use power words and be convincing in your descriptions and title. When you are trying to find a foothold as a freelancer, you will have to start with offering good deals.
Understand your Overheads
You may think that Fiverr is ripping you off with such a large commission rate. However, take into account what you will be spending if you were to go out and advertise on your own. Click-through campaigns on AdWords can be quite a hefty expense, as is maintaining an e-commerce webpage. By consolidating all these costs into a fee you pay the platform you are giving yourself more time to stick to productivity, without having to worry about your business’s support functions.
Keep a Track of Things
You are a mini-company when you are listed on Fiverr. As a freelancer, many overlook the need for organization and tracking. But these are equally crucial aspects of working in the gig economy landscape. Have separate folders for your Fiverr clients and keep a track of the projects you are working on, completed and the ones in the pipeline. Over a period of time, you will have accumulated precious data and you will be able to see trends that can be analysed further. It also helps in setting goals and targets.
You can also share work folders with clients. That can add a layer of professionalism to your relationship and cement your position as the preferred service provider.
How to Launch a Fiverr Gig
Make sure you have the basics right when you are launching a gig on Fiverr. Find your category and choose a service where you think you can add the most value. Your personal interest in the discipline is also important. Make sure your gig title fits the preview and it is recommended you start with a single package. Be crisp with your description, creative but succinct enough to make sure it is to the point. Have your FAQ section ready. You can always expand on it further but make sure the basics are covered. It is a crucial and often overlooked segment – think of it as the substitute for the first live conversation.
Sometimes freelancers fall into a cycle of over delivery, which eventually stresses them out, leading to many being disenfranchised by the Fiverr landscape altogether. Your services may have multiple functions and deliverables, and over time you will have a better idea of how much your pricing should be. It is better to add new gigs that represent the different aspects of your portfolio.
The world of online marketplaces is a very dynamic one, and it is always recommended that you read up and learn from those who have found success on these platforms. Practice and trial and error are parts of the learning process, but there are many tips and tricks which you can follow to get a head start. With these ‘How to get featured on Fiverr’ tips from Zima Media, you can be on your way to really solidify your freelance profile. From packaging your services to saving time on launches, these practices are crucial in the climb up. Of course, your dedication, skills and ability to deliver on time, will be the long-term factors that determine your success.