Custom printed packaging tape is gaining a lot of popularity lately for online companies. There are many reasons why it is beneficial to purchase custom printed tape for companies who sell products. No matter who you’re shipping your products to, there will always be benefits to the use of custom printed tape.
When you get your logo printed on packaging tape, the receiver will immediately know who it’s from and get a more positive reaction towards it as compared to receiving a box with nothing original on it. That is the first impression customers will have with your product so make sure it is a memorable one. It will even make your brand look more professional since your packages will be more presentable and memorable.
Whomever comes in contact with your package will be remember your brand depending on how flashy and well thought out the design of the printed tape is. The advantage of that is next time they are searching for a product you sell, they will have you at the top of mind. Be advised that it has to be fairly recent from the last time they noticed your brand.
When companies use custom printed tape, they may notice a decrease of pilferage and their packages being tampered with. This is because of the fact that once the package reaches the receiver, it is very obvious it has been previously opened or not. When companies use regular tape, it is widely accessible to anyone. Therefore who is to say someone opens a box, takes someone and repackages without looking like it has been opened in the first place.
But when brands start using custom printed tape, especially custom printed kraft tape, it would be very evident someone has already opened and repackaged the box. No one outside your company would have access to your custom tape.
In addition, when your package is in transit, or is in the possession of your customer, it is easily identifiable. Therefore, if it ever gets lost in transit, it will be more easily found as compared to a package that looks just like the others. The best kinds of tape to print on for packaging are either polypropylene, PVC, acrylic or gummed tape. Depending on its use, temperature of application, amount of product in a box and other variables, some tape options are better than others to fulfill your specific needs.
It is important to first understand what kind of tape is best for your needs and evaluate the benefits to custom printing your logo on the tape.