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You are here: Home / Business Plans / How To Choose The Name For Your Company

How To Choose The Name For Your Company

Amy Johnson · November 16, 2013 · Leave a Comment

Select the name of your company is the first step , while you start any business.  Business name is an importat asset like your  products and services. Select a name that is suitable for your business. Select a name which should be solid and generic. Suitale name of the company give perfect identification  of the business. To create a high success, choose powerful energy name.

When you select the name for your company , several factors to be considered.

1.       Relatively short and memorable: Choose the name of your company very attractive that can grow with you. It should be small, to make attractive and best brand and Relatively short name is easily fit on logos. So keep your company name as short as possible. Never choose confusing name and it is much better if it combination of two words. It should be easy to pronounce and remember. Long company name do not fit in forms so always try to keep them short.

2.      Related to your business: The company name doesn’t be related to your business, but should also establish an authority. To make your company trusted and competitive, select its name related to business. So that, Customers should get a picture in his mind about the purpose of your business. The name which is selected by you has a special meaning.

3.      unique and originial: If your company name is original and descriptive, then it is easy to remember. It should be unique because change the name of your company will be the wastage of time and money. Avoid from numbers for your company name. If the name is numeric, it create a lot of problems when you make the web site. Although “Go2fun” might sound interesting, but it is very complicated for customer’s understanding. If customers are not sure and they confused type “Go2fun” or “Goto fun”. It should neither be personal nor to similar to your competitor. Originial name is very important for promotion purpose.

4.      Easy to spell and trademarked: The name of your campany  in difficult spellings are a bad idea.A high achieving company name should be memorable. Select a name that is simple and meaningful. All keywords of your company name should be rich that reflect what is the purpose of your business. A trademark protected name provide more value to your business, to make it world protecting. A trademarked name helps your company to provide security. If you do your business in one state, then you can registerd it at the state level. If you do more then one state then registered for a federal trademark. Trademark increase the asset and goodwill of the business.

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This is me – Amy Johnson, business & marketing blogger. I write regularly about business ideas, marketing innovation, funds raising and consulting related topics. 

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